Leasing Manager Advertising Guidelines

Advertisement Guidelines

  1. Catchy Headline
  • Location
  • Property Features anything unique to that property
  • Upgrades (New Paint, New Carpet)
  1. "ZERO Security Deposit Option"
  2. Description
  • Captivate the Audience

"The most irresistible word in the English language has only three letters. The most powerful of all words is "you." "You" engages the imagination of the listener. It puts the action of your spot in the present tense active. Skillful use of the word "you" makes the listener a participant in your ad."

  • Best Property Features

Example Of A Good Rental Property Description

1. The kitchen is spacious with plenty of natural light

2. Your new kitchen features sweeping marble counters highlighted by cascading natural light

The first bullet point is descriptive but bland. It lacks any feeling of movement or possession. The second bullet point is written in the second person (Your) with present tense verbs (sweeping & cascading). These little additions help the reader to imagine themselves in the rental. If you can engage the imagination, youll increase your response rate with your listings.

  • Proper Punctuation no asterisks
  • Proper Capitalization
  • Proper Spacing
  • Include Screening Criteria in Our Ad
  • Here's What To Include In Your Screening Criteria:
    • Stance on pets
    • Stance on Smoking
    • Lease terms
    • Do you run a background check
    • Heres a first-hand example of what a rental property ad included:
    • No pets are allowed
    • No smoking is allowed in or near the premise
    • We require the renter to make at least three times the monthly rent in income
    • Our lease is for 12 months, and we do not offer month-to-month options
    • We run a complete background check on applicants

The idea behind these statements is to weed out bad applicants from even expressing interest in your rental. You'll still get those emails that say "Do you accept dogs?" or "Would you consider a six-month lease?" but stating these items will reduce the amount of low-quality leads you to receive.

  1. Any Move In Requirements/Fees for Property
  2. Residents Benefits Package V2
  3. Residents Benefit Package Brochure Picture
  4. Photos https://pixlr.com Free photo editing site

Special Offers

  1. Free Rent incentives
  2. Shorter Lease Term
  3. Longer Lease for Price Discount
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